Cha Am is by far the most popular beach of Petchaburi province.  The beach itself is a clean white sand beach stretching over 7km long, and offers a variety of accommodations.  Arrays of shops and recreations abound in the area: water scooter, horse riding, banana boating, golfing or even para-gliding.  The north and south end of the beach provides more quietness and are more suitable for leisurely pursuits such as sunbath, swimming or just observing the coastal environment and the locals' way of life.  Compared to the crowded and brassy ambience of Pattaya, Cha Am offers an alternative of a peaceful and less touristy seaside resort ideal for a relaxing getaway.

Cha Am beach was established after Hua Hin had been taken up by the royalty and dignitary as the imperial resort.  A group of aristocrats had pushed the clear-up of this sea-front mangrove forest to build a new seaside village in 1921.  They built a route from the railway station to this beach, and another road along the beach.  A cart-path was cut behind the sea-front plots of land.  The prince called the new village Sahakham Cha Am.  Since that time the site has undergone several developments, including the establishment of modern roads and the opening up of new resorts as well as myriad of facilities to serve tourists.  Nowadays, Cha Am ranks among one of the most frequented weekend resort towns.

District Administration Office: 0 3247 1361

Cha Am Municipality: 0 3247 1123-4

Cha Am Railway Station: 0 3247 1159

Cha Am Hospital: 0 3247 1007

Police Station: 0 3247 1321, 0 3243 4020

Tourist Police: 1155

Tourist Information (Hot Line): 1672

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